Email Designs
Project Background
These three concept projects created to explore different brand voices, industries, and email types. All are created in Figma.
Platform
Sun Sea Project Background
Project Overview
Sun Sea is a concept swimwear brand with a bold, sun-soaked identity built for summer. Two emails were designed for different stages of the season, a new arrivals announcement and a sitewide sale promotion.
My Role
This is a self-initiated concept project. I created the brand identity, wrote the copy, and designed both emails from scratch.
Design Approach
The new arrivals email focused on showcasing the collection through lifestyle imagery and a product grid, while the sale email led hard with the 50% off offer and used urgency-driven copy to push conversions. Both emails stay unmistakably Sun Sea.
My Role
I designed the email layouts based on provided subject lines, preview text, and copy, focusing on visual structure and presentation.
Design Approach
Black Friday demands urgency. I designed each email to lead with the offer prominently, using bold typography and a clear visual flow that moved the reader from the hook to the call to action with as little friction as possible.
Design Tools
Photoshop
Canva
Email Design
Chrono Project Background
Project Overview
Chrono is a concept luxury watch brand positioned around exclusivity and craftsmanship. Two emails were designed to serve different commercial goals, a product showcase for the existing collection and a pre-order launch for a new flagship timepiece, the Luxe Horizon.
My Role
This is a self-initiated concept project. I created the brand identity, wrote the copy, and designed both emails from scratch.
Design Approach
Luxury demands restraint. Both emails use a dark, editorial aesthetic with minimal copy to let the watches command attention. The product showcase email focused on atmosphere and collection breadth, while the Luxe Horizon launch email built anticipation through a single-product focus, feature highlights, and a pre-order call to action.
My Role
I designed the email layouts based on provided subject lines, preview text, and copy, focusing on visual structure and presentation.
Design Approach
Black Friday demands urgency. I designed each email to lead with the offer prominently, using bold typography and a clear visual flow that moved the reader from the hook to the call to action with as little friction as possible.
Design Tools
Photoshop
Canva
Email Design
Chrono Project Background
Project Overview
Aquazen is a concept candle and lifestyle brand built around themes of tranquility and sensory experience. Two emails were designed to serve different points in the customer journey, a seasonal back-in-stock announcement and a Christmas promotional campaign.
My Role
This is a self-initiated concept project. I created the brand identity, wrote the copy, and designed both emails from scratch.
Design Approach
Both emails needed to feel calm and immersive, matching the sensory promise of the brand. I used a cool, wintery palette across both designs to maintain brand consistency while adapting the layout and tone to suit each email's purpose. The back-in-stock email leaned on social proof to drive urgency, while the Christmas email led with warmth and an exclusive offer to reward loyalty.
My Role
I designed the email layouts based on provided subject lines, preview text, and copy, focusing on visual structure and presentation.
Design Approach
Black Friday demands urgency. I designed each email to lead with the offer prominently, using bold typography and a clear visual flow that moved the reader from the hook to the call to action with as little friction as possible.
Design Tools
Photoshop
Canva
Email Design
© 2026 Pat Lascuna, All Rights Reserved.
© 2026 Pat Lascuna, All Rights Reserved.