Lead Generation: Career Changers

Project Overview

Alexis Parker is a hypothetical career coach specializing in guiding career changers in successfully transitioning to their new desired fields. She helps individuals gain clarity, overcome obstacles, gain confidence and achieve their career goal. She wants to build her Facebook community where she mainly interacts with her audience through free guides and live Q&A.

Platform

Autoresponder

Project Background

Project Overview

Drive Traffic to a Facebook Community

Target Audience

Individuals transitioning to a career

Pain Points

Wants to transition to a new career but lacks direction, has self-doubt, and overwhelmed with obstacles

Goals

Land a new role, build confidence, network

Funnel Goals

Drive Traffic to a Facebook Community

Target Audience

Individuals transitioning to a career

Pain Points

Wants to transition to a new career but lacks direction, has self-doubt, and overwhelmed with obstacles

Goals

Land a new role, build confidence, network

Funnel Map

Funnel in Action

Funnel Design

© 2026 Pat Lascuna, All Rights Reserved.

© 2026 Pat Lascuna, All Rights Reserved.