Email Campaign Design: Father's Day Sale 2025
Project Background
Nakie ran a Father's Day promotion featuring up to 30% off and a chance to win an MDC Offroad Caravan valued at $69,990. The campaign required a series of email designs to drive traffic and conversions during the sale period.
Platform
Project Overview
My Role
I designed the email layouts based on provided subject lines, preview text, and copy. My focus was on the visual structure, hierarchy, and presentation of each email.
Design Approach
With multiple messages to communicate — the discount, the giveaway, and the product range — the challenge was creating a clear visual hierarchy that guided the reader toward action without overwhelming them. I kept the layouts clean and conversion-focused, making the key offers impossible to miss.
Design Tools
Photoshop
Canva
My Role
I designed the email layouts based on provided subject lines, preview text, and copy. My focus was on the visual structure, hierarchy, and presentation of each email.
Design Approach
With multiple messages to communicate — the discount, the giveaway, and the product range — the challenge was creating a clear visual hierarchy that guided the reader toward action without overwhelming them. I kept the layouts clean and conversion-focused, making the key offers impossible to miss.
Design Tools
Photoshop
Canva
Email Design
A selection from the email campaign
© 2026 Pat Lascuna, All Rights Reserved.
© 2026 Pat Lascuna, All Rights Reserved.