Email Campaign Design: Black Friday Sale 2025
Project Background
Nakie's Black Friday campaign promoted up to 40% off across their product range, with an added incentive of refunding 4 orders every hour throughout the sale. The campaign required email designs that could communicate urgency and drive conversions during one of the biggest retail periods of the year.
Platform
Project Overview
My Role
I designed the email layouts based on provided subject lines, preview text, and copy, focusing on visual structure and presentation.
Design Approach
Black Friday demands urgency. I designed each email to lead with the offer prominently, using bold typography and a clear visual flow that moved the reader from the hook to the call to action with as little friction as possible.
Design Tools
Photoshop
Canva
My Role
I designed the email layouts based on provided subject lines, preview text, and copy, focusing on visual structure and presentation.
Design Approach
Black Friday demands urgency. I designed each email to lead with the offer prominently, using bold typography and a clear visual flow that moved the reader from the hook to the call to action with as little friction as possible.
Design Tools
Photoshop
Canva
Email Design
A selection from the email campaign
© 2026 Pat Lascuna, All Rights Reserved.
© 2026 Pat Lascuna, All Rights Reserved.